Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Woopra is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 Woopra has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 132 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 88 other categories.


1 Woopra is leading in most countries, including Japan, Brazil, Russia, India and 78 other countries.

2 DoubleClick Floodlight is leading in United States, United Kingdom, Canada, Poland and 76 other countries.