Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yandex API is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 Yandex API has better usage coverage in more websites categories. Including Arts & Entertainment, Heavy Industry & Engineering, Health, E-commerce & Shopping and 9 other categories.

2 DoubleClick Floodlight is leading in Vehicles, Travel & Tourism, Finance, Computers Electronics & Technology and 7 other categories.


1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 140 other countries.

2 Yandex API is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.