Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yandex API is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Finance, Travel & Tourism and 9 other categories.

2 Yandex API is leading in Arts & Entertainment, Heavy Industry & Engineering, Home & Garden, Law & Government and 7 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Ukraine, United Kingdom, Canada and 139 other countries.

2 Yandex API is leading in Russia, Belarus, Kazakhstan, Uzbekistan and 9 other countries.