Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 231 other categories.

2 ExactTarget is leading in Email, Skin Care, Grants & Scholarships, Book Retailers and 2 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 185 other countries.

2 ExactTarget is leading in Aruba, Bahamas and Gibraltar.