Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 166 other categories.

2 ExactTarget is leading in Email, Accommodation & Hotels, Restaurants & Delivery, Business Services and 33 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 144 other countries.

2 ExactTarget is leading in Australia, Canada, New Zealand, Switzerland and 10 other countries.