Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 202 other categories.

2 ExactTarget is leading in Email, Accommodation & Hotels, Restaurants & Delivery, Business Services and 21 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, France, Russia and 161 other countries.

2 ExactTarget is leading in Australia, New Zealand, Guadeloupe, Saint Lucia and 9 other countries.