Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 169 other categories.

2 ExactTarget is leading in Email, Travel, Accommodation & Hotels, Real Estate and 37 other categories.


1 PubMatic is leading in most countries, including India, Spain, Indonesia, Brazil and 131 other countries.

2 ExactTarget is leading in United States, Australia, Canada, New Zealand and 17 other countries.