Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 130 other categories.

2 ExactTarget is leading in Business & Industry, Email, Travel, Finance and 57 other categories.


1 PubMatic is leading in most countries, including India, Brazil, Spain, Poland and 113 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 23 other countries.