Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PayU is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 200 other categories.

2 PayU is leading in Board & Card Games and Architecture.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, Finland and 135 other countries.

2 PayU is leading in Poland and Uganda.