Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SendOwl is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 137 other categories.

2 SendOwl is leading in Career & Education, Cooking & Recipes, Education, Tourism and 19 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 43 other countries.

2 SendOwl is leading in United States, Spain, India, Australia and 24 other countries.