Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SendOwl is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 143 other categories.

2 SendOwl is leading in Career & Education, Education, Cooking & Recipes, Software and 23 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 49 other countries.

2 SendOwl is leading in United States, Spain, Australia, Canada and 21 other countries.