Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Stelo is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 169 other categories.

2 Stelo is leading in Career & Education, Accommodation & Hotels, Real Estate, Law & Government and 30 other categories.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, United States and 127 other countries.

2 Stelo is leading in Netherlands, Belgium, Brazil, Portugal and 17 other countries.