Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 217 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Online Marketing, Accommodation & Hotels and 16 other categories.


1 PubMatic is leading in most countries, including United States, Germany, France, Russia and 205 other countries.

2 Yahoo! Overture is leading in Philippines, Japan, Viet Nam, Cocos Islands and 6 other countries.