Market Share by Top Websites

1 Yahoo! Overture is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 182 other categories.

2 PubMatic is leading in People & Society, Computer & Electronics, Software, Video Games and 37 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 123 other countries.

2 Yahoo! Overture is leading in Japan, Philippines, Hong Kong, Taiwan and 30 other countries.