Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 134 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Business & Industry, Shopping and 95 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 167 other countries.

2 Yahoo! Overture is leading in Japan, Philippines, Hong Kong, Korea Republic and 6 other countries.