1
Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, TradeDesk is clearly lagging behind, losing to Taboola in all segments.
1
Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Adult and 13 other categories.
2
TradeDesk is leading in Science & Education, Games, Food & Drink, Vehicles and 3 other categories.
1
Taboola is leading in most countries, including Taiwan, France, Russia, Italy and 92 other countries.
2
TradeDesk is leading in United States, Japan, United Kingdom, Canada and 63 other countries.