Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Simpli.fi is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 218 other categories.

2 Simpli.fi is leading in Car Buying, Construction & Maintenance, Universities & Colleges, Automotive Industry and 17 other categories.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 204 other countries.

2 Simpli.fi is leading in Timor-leste, Grenada, Pitcairn, Saint Helena and 3 other countries.