Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Health and 116 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 100 other categories.

Geography

1 PubMatic is leading in most countries, including India, Japan, Indonesia, Brazil and 116 other countries.

2 Simpli.fi is leading in United States, France, Canada, Australia and 44 other countries.