Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Simpli.fi is still behind PubMatic in all market share segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Health and 103 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 101 other categories.

Geography

1 PubMatic is leading in most countries, including India, Spain, Brazil, Indonesia and 130 other countries.

2 Simpli.fi is leading in United States, France, Australia, Canada and 25 other countries.