Market Share by Top Websites

1 SiteScout is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 157 other categories.

2 PubMatic is leading in Career & Education, Education, Jobs & Employment, Soccer and 50 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 133 other countries.

2 SiteScout is leading in Ukraine, China, Sri Lanka, Norway and 20 other countries.