Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind PubMatic in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 117 other categories.

2 PubMatic is leading in News & Media, Games, Sports, Shopping and 106 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 167 other countries.

2 SiteScout is leading in Sri Lanka, Myanmar, Kuwait, Barbados and 7 other countries.