Market Share by Top Websites

1 SiteScout is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 187 other categories.

2 PubMatic is leading in Home & Garden, Reference, Motorsports, Newspapers and 31 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 106 other countries.

2 SiteScout is leading in Canada, Russia, Netherlands, China and 51 other countries.