Market Share by Top Websites

1 SiteScout is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 171 other categories.

2 PubMatic is leading in Home & Garden, Coupons, Home & Garden, Beauty and 30 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 113 other countries.

2 SiteScout is leading in Canada, Singapore, Romania, Sri Lanka and 46 other countries.