Market Share by Top Websites

1 SiteScout is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 167 other categories.

2 PubMatic is leading in Education, Home & Garden, Home & Garden, Coupons and 38 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 117 other countries.

2 SiteScout is leading in Canada, Sri Lanka, Ukraine, China and 30 other countries.