Market Share by Top Websites

1 SiteScout is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 183 other categories.

2 PubMatic is leading in Coupons, Beauty, Newspapers, Reference and 25 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 78 other countries.

2 SiteScout is leading in Canada, Australia, Malaysia, Bangladesh and 53 other countries.