Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 PubMatic is leading in Top 1M Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 196 other categories.

2 PubMatic is leading in Motorsports, Home Improvement, Crafts, Mental Health and 17 other categories.


1 PubMatic is leading in most countries, including India, Spain, Indonesia, Mexico and 74 other countries.

2 SiteScout is leading in United States, Canada, Russia, Malaysia and 59 other countries.