Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 203 other categories.

2 SiteScout is leading in Adult, Movies, Finance, Online Marketing and 30 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 188 other countries.

2 SiteScout is leading in Sri Lanka, Maldives, Kiribati, Bhutan and one other country.