Market Share by Top Websites

1 TradeDoubler is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 136 other categories.

2 PubMatic is leading in Computer & Electronics, Software, Games, Career & Education and 69 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Indonesia and 97 other countries.

2 TradeDoubler is leading in France, Italy, Sweden, Spain and 61 other countries.