Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Games and 117 other categories.

2 TradeDoubler is leading in People & Society, Arts & Entertainment, Business & Industry, Travel and 108 other categories.


1 PubMatic is leading in most countries, including United States, India, Russia, Poland and 124 other countries.

2 TradeDoubler is leading in France, Sweden, Italy, Spain and 40 other countries.