Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 216 other categories.

2 TradeDoubler is leading in Travel, Tourism, Accommodation & Hotels, Domain Names & Register and 18 other categories.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 188 other countries.

2 TradeDoubler is leading in Netherlands, Sweden, Norway, Lao People's Democratic Republic and 21 other countries.