Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites and The Entire Web.

2 PubMatic is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 150 other categories.

2 PubMatic is leading in Computer & Electronics, Software, Games, Video Games and 67 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 94 other countries.

2 TradeDoubler is leading in France, Italy, Sweden, Spain and 61 other countries.