Market Share by Top Websites

1 TradeDoubler is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 139 other categories.

2 PubMatic is leading in Computer & Electronics, Software, Games, Video Games and 78 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 99 other countries.

2 TradeDoubler is leading in France, Sweden, Italy, Spain and 62 other countries.