Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 PubMatic is leading in Top 100K Sites.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 135 other categories.

2 PubMatic is leading in Computer & Electronics, Software, Games, Video Games and 73 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, United Kingdom and 97 other countries.

2 TradeDoubler is leading in France, Italy, Sweden, Spain and 66 other countries.