Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Vindico Group is still behind PubMatic in all market share segments.

Websites Categories

1 Vindico Group has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 128 other categories.

2 PubMatic is leading in Computer & Electronics, News & Media, Internet & Telecom, Software and 92 other categories.


1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 129 other countries.

2 Vindico Group is leading in United Kingdom, Canada, Portugal, Australia and 25 other countries.