Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Vindico Group is still behind PubMatic in all market share segments.

Websites Categories

1 Vindico Group has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 100 other categories.

2 PubMatic is leading in News & Media, Computer & Electronics, Internet & Telecom, Software and 99 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 94 other countries.

2 Vindico Group is leading in United Kingdom, Portugal, Canada, Taiwan and 30 other countries.