Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindico Group is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Business & Industry and 217 other categories.

2 Vindico Group is leading in People & Society, Visual Arts & Design, Performing Arts, Gay, Lesbian, & Bisexual and 14 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 183 other countries.

2 Vindico Group is leading in Macao, Solomon Islands, Liberia, Antigua and Barbuda and one other country.