Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindico Group is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 Vindico Group has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 137 other categories.

2 PubMatic is leading in Computer & Electronics, Software, Internet & Telecom, Games and 73 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 103 other countries.

2 Vindico Group is leading in Brazil, United Kingdom, Canada, Portugal and 44 other countries.