Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldlab is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 202 other categories.

2 Yieldlab is leading in Directories and Child Health.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 150 other countries.

2 Yieldlab is leading in Germany, Switzerland, Slovenia, Myanmar and one other country.