Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Context Web is clearly lagging behind, losing to Baidu Ads in all segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 18 other categories.

2 Context Web is leading in Food & Drink and Home & Garden.

Geography

1 Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 126 other countries.

2 Context Web is leading in Czech Republic, Hungary, Romania, Slovakia and 18 other countries.