Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, drawbridge is clearly lagging behind, losing to Baidu Ads in all segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Arts & Entertainment and 11 other categories.

2 drawbridge is leading in Science & Education, Community & Society, Food & Drink, Pets & Animals and 5 other categories.


1 Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 105 other countries.

2 drawbridge is leading in Indonesia, Italy, Spain, Mexico and 38 other countries.