Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Technorati Media is clearly lagging behind, losing to Baidu Ads in all segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Business & Consumer Services and 10 other categories.

2 Technorati Media is leading in Science & Education, Arts & Entertainment, Community & Society, Hobbies & Leisure and 6 other categories.

Geography

1 Technorati Media is leading in most countries, including United Kingdom, France, Italy, Spain and 114 other countries.

2 Baidu Ads is leading in China, United States, Hong Kong, Taiwan and 36 other countries.