Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 SteelHouse is leading in Top 10K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 74 other categories.

2 SteelHouse is leading in Arts & Entertainment, Travel, Career & Education, Home & Garden and 71 other categories.

Geography

1 SteelHouse is leading in most countries, including United States, Italy, India, Spain and 52 other countries.

2 Rakuten Retargeting is leading in Japan, United Kingdom, Australia, Brazil and 18 other countries.