Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SteelHouse is still behind Rakuten Retargeting in all market share segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 80 other categories.

2 SteelHouse is leading in Arts & Entertainment, Career & Education, Travel, Internet & Telecom and 72 other categories.


1 SteelHouse is leading in most countries, including United States, Russia, India, Italy and 53 other countries.

2 Rakuten Retargeting is leading in United Kingdom, Japan, Australia, Brazil and 29 other countries.