Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SteelHouse is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 85 other categories.

2 SteelHouse is leading in Arts & Entertainment, Career & Education, Internet & Telecom, Travel and 70 other categories.


1 SteelHouse is leading in most countries, including United States, China, India, Italy and 41 other countries.

2 Rakuten Retargeting is leading in United Kingdom, Japan, Australia, Brazil and 38 other countries.