Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 SteelHouse is leading in Top 100K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Clothing and 75 other categories.

2 SteelHouse is leading in Internet & Telecom, Computer & Electronics, Home & Garden, Travel and 49 other categories.

Geography

1 SteelHouse is leading in most countries, including United States, India, Spain, Turkey and 24 other countries.

2 Rakuten Retargeting is leading in Japan, Australia, United Kingdom, Canada and 22 other countries.