Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 SteelHouse is leading in Top 100K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 76 other categories.

2 SteelHouse is leading in Arts & Entertainment, Travel, Home & Garden, Internet & Telecom and 55 other categories.

Geography

1 SteelHouse is leading in most countries, including United States, France, India, Germany and 55 other countries.

2 Rakuten Retargeting is leading in Japan, United Kingdom, Australia, Canada and 15 other countries.