Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SteelHouse is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 88 other categories.

2 SteelHouse is leading in Career & Education, Internet & Telecom, Jobs & Employment, Travel and 68 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including Brazil, Great Britain, Japan, Austria and 51 other countries.

2 SteelHouse is leading in United States, China, Russia, India and 36 other countries.