Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TellApart is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Arts & Entertainment and 162 other categories.

2 TellApart is leading in Weather, Birds, Physics and Aerospace & Defence.

Geography

1 Rakuten Retargeting is leading in most countries, including Brazil, United States, United Kingdom, Japan and 94 other countries.

2 TellApart is leading in Georgia.