Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TellApart is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 129 other categories.

2 TellApart is leading in Fashion & Modeling, Weather, Birds, Camps and 3 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 54 other countries.

2 TellApart is leading in Bulgaria and Georgia.