Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TellApart is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 154 other categories.

2 TellApart is leading in Publishing & Printing, Weather, Birds, Camps and 3 other categories.


1 Rakuten Retargeting is leading in most countries, including Brazil, United States, Great Britain, Japan and 83 other countries.

2 TellApart hasn't got a lead over Rakuten Retargeting in any country.