Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TellApart is leading in Top 10K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 125 other categories.

2 TellApart is leading in Camps, Birds, Gay, Lesbian, & Bisexual, Weather and 3 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 51 other countries.

2 TellApart is leading in Tanzania, Serbia, Argentina and Georgia.